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Project Lead- Digital Marketing

Job ID: 24-02078
Project Lead- Digital Marketing Looking for an experienced digital marketing Project Lead to provide product launch support for the Auto Brand websites. As the Project Lead the associate will be responsible for the overall content strategy for that product and ensuring the UX UI design on the model landing page and various shopping tools is optimized to help improve the overall user experience. The associate will also be responsible for coordinating the production, development, and maintenance of the high-quality digital assets. The candidate will apply SEO best practices and use data analytics to help the user flow and drive lower funnel shopping actions for the for Honda and Acura Autos websites. Key responsibilities include project prioritization, resource planning, and project management. Coordinate and collaborate with Brand Marketing, Product Information, and other cross-marketing teams to provide a cohesive product campaign by developing and delivering engaging digital assets and other website content. Plan and prioritize all vehicle model launch content asset updates pre-, post launch, sales event promotions and brand initiatives, ensuring that Model Launch requirements are effectively communicated to agency partners in a timely manner, and the brand is portrayed in the most compelling way possible Manage agencies and 3rd party vendors through each assigned product model production process, from ideation to delivery. Collaborate with internal Divisions (e.g., CX, ISD, Sales, Service), Departments (e.g., Advertising, PR, Product Planning, Social Media), and third-party agencies, to support key brand initiatives and stories, ensuring proper representation on AHM Digital Channels Partner with agencies to optimize model launch team dynamics, product release workflow and strengthen overall relationships. Monitor and measure the effectiveness of content engagement on digital properties and asset usage download across the enterprise. Drive the brand s digital analytics strategy, ensuring the site meets or exceeds established KPIs (key performance indicators) Support Digital Operations team in user acceptance testing and QA on digital properties to ensure model release meets Stakeholder and Customer expectations. Minimum Educational Qualifications B.A. or B.S. Minimum Experience 6+ years of experience in product marketing, digital marketing, or similar field, with increasing levels of responsibility Automotive experience a plus Communications, UX (User Experience), Marketing and other industry education a plus Knowledge of Agile project framework. Agile certifications a plus Other Job-Specific Skills Strategic mind-set, with high attention to detail Effective communication and collaboration skills Strong marketing skills, with an understanding of user design and asset development. Understanding of UX UI design principles, customer psychology behavior Strong project management skills, with experience managing and delivering upon complex, large-scale projects Experience managing cross-functional teams and or direct indirect reports helpful, but not necessary Successful management and delivery of key and product updates and new vehicle campaign launches Productive working relationships with internal and external team members Achievement of projected targets for website KPIs, including Consideration (Engagement), Conversion (Qualified Shopping Actions) and Retail (Prospect) Rates Department Head Department Manager Department team members Marketing team members Cross-functional business, product team members - ISD, Sales, Service, PRO, Legal, PR, Product Planning, Sales Training
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