IT Staffing & Software Solutions Company in USA

Soften Your Asks

We are always focused on our customers, and right now, keeping a meeting might not be their biggest priority and we respect that. Preemptively ask prospects if they need to reschedule and if so, ask for a better time slot in the next few weeks. For example: I'm sure you have a lot on your plate trying to maintain continuity of your business in this difficult time. We are all in unchartered territory and we'd be happy to share with your team what we're doing to stay up and running. Do you have some time for a call either next week or the following?

Don’t Lose Low-Hanging Fruit

Given that many people are suddenly working from home, some may or may not have set up call forwarding from their business phone to their personal cell phones. Consider expanding to other channels, like social touches through Linkedin or e-Happy Hours & Lunches built into sequences for late stage deals.

Protect your base

More than ever, staying connected to your customers and consultants is key to your bottom line. This is a great time to get to know your customers on a personal basis – the work from home environment might bring down walls that were up before.

Focus on Growing your Relationships on LinkedIn and Social Networks

According to eMarketer, Facebook and LinkedIn saw a 70% increase in usage of all of its apps in the month of March. People are turning to these apps to keep them connected and informed while they’re spending more time at home. Hiring Managers and Technology Leaders are pumping out articles, blogs, and thought leadership for their respective companies. Spend some time every day to comment and interact with them, this is just as important as writing your own thought leadership during this time.
This in-depth knowledge of your customers will set the tone for everything you do during a crisis like COVID-19 and even beyond. The relationships you build through effectively knowing and meeting customer needs will endure long after the crisis is gone.