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Unica Campaign Analyst

Job ID: 25-10095
Job Title: Unica Campaign Analyst
Location: Toronto, ON (Hybrid 2 days a week - mandatory Monday and flexible 2nd day)
Duration: 6 months
Contract Type: T4 only
Pay Rate: CA$44.83/Hour
Hours of Operation: 7 ½ hours a day
 
About the Role:
  • We are seeking a Unica Campaign Analyst to support our Campaign Operation team with the migration and modernization of our Unica environments. This role will play a key part in converting existing SAS campaign codes to Unica, as well as assisting in the integration of Unica Campaign and Interact onto a unified platform.
  • The successful candidate will have hands-on experience with Unica Campaign, campaign building, and be comfortable working in a fast-paced, highly collaborative environment.
 
Key Responsibilities:
  • Support the migration of marketing campaigns from SAS to Unica Campaign.
  • Assist in rebuilding offers, segments, flowcharts, and scheduling logic in the new Unica environment.
  • Validate and optimize flowcharts and campaigns to ensure business requirements and performance standards are met.
  • Audit, migrate, and optimize campaign components (offers, mail lists, SQL queries, user roles, etc.) for consolidation onto a unified Unica environment.
  • Troubleshoot and resolve technical issues during the migration process.
  • Partner with marketing and IT teams to ensure smooth transition and minimal downtime.
  • Document processes, decisions, and configurations to support knowledge transfer and operational continuity.
 
Must Have Requirements:
  • 5+ years of hands-on experience with IBM/Unica Campaign (designing, building, deploying campaigns, templates) - ability to code in UNICA
  • 5+ years of SQL and data source integration within Unica.
  • Experience with SAS campaign codes
  • Ability to rebuild offers, segments, flowcharts, and scheduling logic in the new Unica environment.
  • Ability to Document processes, decisions, and configurations to support knowledge transfer and operational continuity. (Microsoft Office)
 
Nice To Have:
  • Knowledge of cloud-based environments (AWS, Azure) is an advantage.
  • Previous experience in campaign design
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