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Customer Job

Programmatic Media Buyer

Job ID: 25-08992
Execute programmatic campaigns, ensuring campaigns are built, launched, optimized, and reported on successfully and within specified scope
Vet and qualify inbound campaign assignments; lead discovery phase with Marketing and Media Strategy teams to define campaign parameters (budget, timing, objective, goals, audience targeting) and secure ad assets (creative assets and landing destinations) for media buyers
Engage Analytics & Operations and WebDev teams to fulfill pre-launch campaign measurement requirements
Set and manage timing and deliverable expectations with campaign stakeholders and ensure key deadlines are met
Monitor campaign performance across Media Buyers on an ongoing basis and ensure campaigns are meeting expectations
Analyze campaign performance data and action on optimizations across multiple DSP s

Skills and Qualifications:
Hands-on experience DSP platforms including DV360, Yahoo/Telecommunication, TTD, and the Adobe Ad Cloud.
Experience managing end-to-end programmatic media planning and buying workflows from discovery phase through post-mortem reporting
Solid comprehension of programmatic media optimization concepts and able to communicate them clearly to non-technical audiences
Broad understanding of the programmatic media and paid social landscape
Ability to analyze and draw meaningful and actionable insights from data
Excellent time management and multitasking skills

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