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Product Marketing Manager

Job ID: 25-10640
Job Title: Product Marketing Manager
Location: San Francisco, CA (Must be local to San Francisco offices and able to work a hybrid schedule.)
Duration: 4 months
Contract Type: W2 only
Pay Rate: $106.98/Hour
 
The Opportunity
  • As a Senior Product Marketing Manager (contract) on the Product Marketing team, you will play a meaningful role in contributing to Client’s short- and long-term business goals.
  • We’re looking for a seasoned marketer to input and influence go-to-market, marketing, and product strategies to accelerate our already substantial Client business.
  • You will contribute to our 1- to 3-year business strategy, validate new product and audience opportunities, feed into annual GTM and marketing plans and drive growth for the business through outbound marketing efforts.
  • This role will sit on the Client’s Product Marketing team, working on global, consumer-facing initiatives that drive consideration, adoption, engagement, and retention of Client’s product across surfaces and audiences, strengthen the creative community, and accelerate profitable growth.
 
What You’ll Do
  • Help define and execute on the GTM strategy required to propel Client’s product growth. This includes: mapping out quarterly Product Marketing strategy and executing on outbound marketing efforts w/partner teams.
  • Partner closely with product to deeply understand new and updated features and functionality to inform product marketing strategy, feature prioritization and objectives/KPIs.
  • Develop key positioning and messaging for product marketing moments, validated by customers and the community, driving the target audience to take action.
  • Partner with broad cross-functional teams to define and execute on optimal go-to-market strategy; collaborate with PR/Comms, Marketing Go-to-Market, Community, Social Data Science, Regional teams, Legal and more to deliver value to customers and successfully land integrated marketing moments.
  • Engage deeply on Social to better understand and address customer needs and sentiment drivers.
  • Set goals and targets to assess impact of initiatives based on historical benchmarks and/or industry standards, continually striving to optimize and improve.
 
Desired Skills and Experience
  • Product marketing experience: You have a distinctive track record of developing and executing on impactful product marketing efforts that align to a broader business strategy
  • Exceptional communication skills: Advanced written and verbal communication skills. The ability to distill complex ideas down into digestible bites, and to concisely and confidently present and influence executives, peers, and key decision makers.
  • Passionate creator: You have deep experience using Adobe Photoshop or a similar advanced imaging tool features and capabilities and understand the key use cases and workflows, intimately.
  • Strategic clarity: You have a strong and data-driven point of view on market opportunities and how to best win new and retain existing Client’s customers.
  • Results oriented and data driven: Demonstrates outstanding analytical skills to identify, analyze, and use data to inform strategy and execute and optimize plans.
  • Cross-functional influence: You’re a respected team member who can drive and influence key workstreams in collaboration with cross-functional partners.
 
Ideal Experience
  • BA/BS, MBA preferred
  • 7+ years of product marketing experience in consumer software technology
 
What You’ll Need to Succeed
  • Passion for creativity and empowering the creator in all of us.
  • A distinctive track record of driving business growth by defining, prioritizing, and leading high impact outbound marketing initiatives
  • Ability to define problems, amidst ambiguity, and a bias for action to address them autonomously
  • Experience influencing highly matrixed teams with differing goals and KPIs
  • Patience and adaptability in dynamic, rapidly shifting environments.
  • Global culturalization and localization experience
  • 0-10% travel.
 
Education:
  • BA/BS, MBA preferred
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