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Marketing Manager - Loyalty Programs & Payments

Job ID: 25-10520
Job Title: Marketing Manager - Loyalty Programs & Payments
Location: Toronto, ON (Hybrid – 3 to 4 days/week onsite)
Duration: 12 months
Contract Type: T4 only
Pay Rate: $41.38/Hour
 
Role Mandate:
  • The Marketing Manager will execute the development of strategic marketing initiatives in support of acquisition growth objectives.
  • This individual will be a subject matter expert on Canadian retail credit cards and will activate them as force multipliers for overall bank growth.
 
Day to Day
  • 80%: Marketing Execution
  • 15%: Marketing Intelligence Analysis
  • 5%: Risk Management & Control
 
Role Responsibilities Include:
Marketing Campaign Planning, Key Initiatives & Execution
  • Overall individual will execute marketing plans/strategies for new and existing credit card customer base that are consistent with our brand standards and drive measurable impact against strategic objectives.
  • Manage day-to-day requirements to deliver campaigns on time with flawless execution, including planning/delivery, managing internal partners to develop creative & plans, managing stakeholder reviews/approvals & translation, incentive fulfillment
  • Superb stakeholder management skills with key partners (collaborating with Lines of Business, Vendors, T&O, etc.) throughout development of campaigns.
  • Track results and outcomes of initiatives reporting to partners and executives
  • Critically review assets and provide feedback
 
Strategy & Marketing Intelligence
  • Communicate key insights and relevant facts effectively to different audiences, including crafting comprehensive and compelling narratives and proposals
  • Provide support and input in developing the annual marketing plan.
  • Conduct research to support the planning process, including competitive intelligence, consumer insights, market trends, and other elements
  • Monitor best practices and competitor activities, both locally & globally as well as across industries, to understand trends, forecast developments, and identify potential solutions for growth and innovation
 
Risk Management & Control
  • Work with Legal and Compliance teams to ensure consumer-facing materials are compliant with current rules and regulations
  • Manage audit requirements: ensure appropriate approvals are documented
 
Must-Have Skills:
  • 4+ years of experience in managing marketing campaigns
  • Experience at major financial institutions would be a benefit
  • Completed undergraduate degree in marketing, business, commerce, or a related discipline
  • You’re a strong communicator (in person and in writing)
  • You have a proven ability to influence and collaborate effectively with stakeholders & partners
  • You’re a customer champion with a desire to create the best customer experience
  • You’ve got razor sharp problem-solving skills – you can cut through layers of noise and ask the right questions to identify relevant information, define root issues, and find creative & elegant solutions
  • You’re on the ball, all the time. You can keep partners on track to deliver, with the ability to prioritize effectively.
  • You’ve can effectively use PowerPoint, Excel and Word
  • You’re curious and are willing to challenge the status quo
 
Nice to Have Skills:
  • Previous Analytics experience
  • Previously Loyalty experience
 
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