close image
Back
Back
Back
Back
Refer a Friend

Customer Job

Marketing Manager - ETF Investing

Job ID: 25-10643
Job Title: Marketing Manager, ETF Investing
Location: Toronto, ON (Hybrid, 3-4 days a week in office)
Duration: 12 months
Contract Type: T4/IC
Pay Rate: $46.89/Hour
 
Role Mandate
The Senior Marketing Manager will be responsible for strategic planning and execution of marketing initiatives that drive awareness, consideration, and sales of Client’s ETFs (exchange traded funds) and other investment products to direct investors.
 
Day to Day
  • 25% Strategic planning
  • 60% Campaign & project management
  • 15% Reporting & insights
 
Responsibilities
Strategic Planning
  • Define and execute on the strategy and optimization of GAM’s always-on digital marketing strategies, influencer engagements, and social content strategy
  • Find integration and synergies across various initiatives supporting the GAM business and new opportunities to drive business revenue growth.
  • Continuously improve marketing team operations through thought leadership and best practice implementation
  • Work with digital analytics teams and internal/external partners to obtain actionable insights, validate hypotheses and refine concepts
 
Campaign & Project Management
  • Impeccable attention to detail and result-oriented approach to campaign management, ensuring initiatives are delivered on time, on budget, and with strategic thought and intention.
  • Provides strategic direction for media and creative development and ensures brand standards are maintained.
  • Oversees the development of advertising, promotional and communications material, and ensures governance requirements are met.
  • Collaborates with external agency partners to deliver business objectives.
  • Ensures consistency in solutions and across marketing channels, media and platforms.
  • Partner across teams on social media content and build thought leadership
 
Reporting & Insights
  • Monitors and tracks performance ongoing and post-campaign
  • Designs and produces regular and ad-hoc reports, and dashboards.
  • Utilize data to uncover insights to inform strategic recommendations.
 
Qualifications:
  • Typically between 5 - 8 years of relevant experience and post-secondary degree in related field of study.
  • Interpersonal skills and ability to develop strong relationships at every level of the organization
  • Strong written and oral presentation skills and presence
  • Strong technical ability with PowerPoint, Excel and Word
  • Results-oriented marketer with the ability to garner insights and execute flawless marketing campaigns grounded in customer insights.
  • Comfortable with being uncomfortable and can effectively manage ambiguity, creating structure and defining opportunities
  • Minimum of undergraduate degree in marketing, business, commerce, or a related discipline
 
Additional nice-to-haves:
  • A self-directed investor with personal experience investing in ETFs/stocks/other investment products
  • Paid digital marketing experience across the funnel (video, display, social, search) a strong asset
  • Advertising/creative agency experience and/or media agency experience a strong asset.
  • Experience with managing influencer marketing programs not required but an asset
  • Experience with social media management and content marketing not required but an asset
Share Job

Share to

CV or resume

Choose file
or drag and drop file here
For best results, upload *.doc/.docx/.pdf format files only (File size must be less than 2MB)

Personal information

Tell us something about yourself

How may I help you?

Welcome to Intelliswift Bot

Agent Image

IntelliBot

Support Agent

Hi, Welcome to Intelliswift!
I am here to help you find your way! What are you looking for?

What are you looking for?