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Digital Acquisition Manager

Job ID: 24-05467
Job Title: Digital Acquisition Manager
Location: Toronto, ON M5X 1A9 (Hybrid – 2 days/week onsite)
Duration: 12 months
Contract Type: T4
Pay Rate: CA$31.03/Hour
 
Role Mandate:
  • The Acquisition Manager will work in a dynamic and challenging environment as part of the Wealth Management Marketing Team, dedicated to client’s Insurance. The Acquisition Manager will work with both internal and external stakeholders to execute on paid and owned channel activations to drive Retail Insurance acquisitions.
  • The successful candidate will be accountable for a variety of initiatives including paid and owned channel strategy, campaign execution, performance management, reporting, and website optimizations.
  • The role requires a highly motivated, strategic thinker who enjoys working with data to empower digital performance and drive business results.
 
Role Responsibilities Include (but are not limited to):
  • Aid the development of annual marketing roadmap for Insurance inclusive of tactical priorities and target forecasts in support of the business goals
  • Assist the development, implementation, review and revision of fiscal year work plan.
  • Review progress to plans. Develop and communicate actions necessary to correct internal and external issues, followed by active participation in the implementation of the actions. Escalate significant issues as necessary
  • Provide support for campaigns including budgeting, target setting, and messaging as part of integrated campaigns developed for the product portfolio. Consider strategy relevance through research of competitive spend and awareness levels. Recommend changes as required.
  • Lead campaign and performance measurement, continuously looking to optimize existing campaigns and develop new programs to drive results.
  • In partnership with the Agency of Record, manage the execution of digital marketing campaigns for search, social, display, and owned channels including email as needed in support of the Insurance strategy and targets.
  • Maintain all channels according to the industry standards and best practices.
  • Provide support for senior level and executive discussions regarding data on performance of campaigns.
  • Lead and coordinate the execution of communications, including the following key activities:
  • Clear articulation of business objectives and targets
  • Timeline & budget management including invoicing
  • Asset list development with specs requirements
  • Appropriate internal and external approvals
  • Alignment with overall brand guideline in compliance with legal/disclosure requirements
 
Must-Have Skills
  • Minimum of 2 years in digital acquisition
  • Hands-on experience with digital analytics tools including Google Analytics & Adobe Analytics
  • Technical proficiency with digital marketing platforms (Google Marketing Platforms, Meta, Reddit, X, Linkedin) through education and/or business experience
  • Experience developing digital creatives and campaign landing pages to drive results
  • Experience coordinating the development and distribution of marketing/ communication initiatives
  • Develops and maintains relationships with internal/external partners to include vendors and suppliers.
  • Ability to handle large volumes and exercise judgment to identify, diagnose, and solve problems within given rules
  • Excellent verbal, written skills
  • Excellent organizational, prioritization skills
 
Nice to Have Skills:
  • Experience working with Client and Audience management solutions including Salesforce Marketing Cloud, Adobe DMP, and Media Mix Modelling tools
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