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Campaign Operations Specialist

Job ID: 23-06285

Title - Campaign Operations Specialist
Location - Remote
Duration - 12 Months
Pay rate - $63.38 per hour on W2

Deliver on revenue targets through the development, management, execution and optimization of Marketo programs, assets, workflows and triggers
Empower stakeholders to meet their revenue targets through deep collaboration, strategic consultation and insights generation
Consult stakeholders on audience strategy, message and content alignment, segmentation, privacy, and data governance across paid and owned channels
Responsible for adhering to and communicating automation best practices including email formatting, list management, optimization, data quality, hygiene and troubleshooting
Ensure delivery of best-in-class communications, with a strong eye for user experience, user journey and product alignment
Ensure flawless execution of programs for all marketing assets such as emails, landing pages, and automation workflows
Partner with Data & Tech to optimize lead generation engine
Partner with Reporting & Analytics for actionable business insights
Lead campaign intake/management and ownership of QA process/governance
Track weekly project capacity, velocity and accuracy
Provide day-to-day operational administration

Deep technical knowledge of Marketing Automation and CRM tools to execute, troubleshoot and track demand gen campaigns
Marketo Certified Expert (MCE) required
Strong interpersonal skills to build rapport with Marketing, Web, Data, Sales and IT to drive results and lead adoption through collaboration within cross functional teams
Extreme ownership of results, as an individual and a team unit
Desire to learn and grow
Data-driven mindset and practice
Strong communication, presentation, and documentation skills
Comfort with navigating deadlines and priorities

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