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B2B Product Marketing Manager

Job ID: 25-10477
Job Title: B2B Product Marketing Manager
Location: San Jose, CA or New York, NY (Hybrid)
Duration: 7 months
Contract Type: W2 only
Pay Rate: $96.33/Hour
 
Focus: Product readiness, customer insights, product requirements
 
Role Mandate:
  • This role is highly tactical and focused on owning the audience-to-product connection—translating customer needs into product requirements and managing day-to-day alignment with cross-functional partners, particularly Product.
  • This is not a messaging or campaign role. This person will work behind the scenes to ensure our Enterprise and Corporate products reflect real-world use cases, workflows, and adoption needs.
 
Core Responsibilities
Connect Audience Insights to Product Development
  • Gather and synthesize feedback from Sales, Support, and field teams
  • Document key customer pain points, jobs-to-be-done, and emerging use cases
  • Create actionable product requirement briefs for review with Product Managers
  • Track changes in audience needs and communicate trends to internal teams
 
Maintain Product Readiness by Segment
  • Monitor the product roadmap and flag features relevant to the segment
  • Participate in product planning and design reviews as the audience advocate
  • Ensure upcoming features address real segment workflows and expectations
  • Maintain a readiness tracker tied to priority initiatives
 
Lead Validation & Feedback Loops
  • Coordinate validation efforts with internal SMEs and customers as needed
  • Identify misalignment between feature capabilities and audience needs
  • Share early feedback to guide product refinement or positioning
  • Maintain clear documentation and summaries of validation outcomes
 
Support Cross-Functional Alignment
  • Share audience insights in roadmap and planning syncs
  • Partner with Enablement, Messaging, and Pricing teams to ensure the voice of the customer is represented
  • Flag strategic product shifts (e.g., AI, packaging changes) requiring audience POV
  • Coordinate with PMM Ops to keep deliverables and timelines on track
 
Key Deliverables
  • Product requirement briefs and audience insight summaries
  • Validation findings and go/no-go inputs
  • Readiness tracking documentation
  • Weekly async updates to PMM and Product stakeholders
  • Insight contributions to pricing, packaging, and GTM inputs
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