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App Store Optimization (ASO) Marketing Specialist ​

Job ID: 25-10266
Job Title: App Store Optimization (ASO) Marketing Specialist
Location: San Francisco, CA 94107 (Hybrid)
Duration: 6 months
Contract Type: W2 only
Pay Rate: $56.07/Hour
 
Role Mandate:
  • As the ASO Product Management Marketing Specialist on the Global Marketing team, you will execute global marketing programs for Client’s mobile apps on the App & Play Store.
  • This includes collaborating with cross-functional teams to develop, deploy, and execute mobile updates across 23 languages/locales.
  • You will drive marketing programs, partner with ASO agencies (Thesis, Snack Bar, Phiture), build roadmaps, and collaborate with campaign marketing teams to achieve business outcomes for DC Mobile.
  • Responsibilities include managing global promotional events, featuring pitches, content creation, app store updates, status reporting, and campaign performance analysis.
 
Responsibilities:
  • Global Promotional Campaign Management: Drive promotional campaigns (In-App Events, Promotional Content Events) for mobile apps, maintain calendars, lead creative strategy development, and oversee copy/design execution.
  • Featuring Pitch Decks: Develop pitch decks for Apple and Google to secure featuring opportunities and build strong relationships with partners.
  • App Store Management: Manage product pages for client’s apps across 23 languages/locales, identify key customer benefits, and guide creative teams in messaging and visuals.
  • Content Creation and Localization: Act as the primary contact for ASO localization projects, collaborate with Client’s Localization teams, and ensure timely delivery.
  • Performance Reporting: Contribute to quarterly and year-end business reviews for ASO performance.
  • Support the development of creative strategies informed by market research, app features, and input from Client’s partners and ASO agencies.
  • Maintain and execute Promotional Event and In-App Event Roadmap to enhance app store visibility.
  • Craft compelling promotional content for Client’s app features.
  • Contribute to Quarterly and Annual Business Reviews.
  • Oversee creative development with design, copywriting, and ASO agencies.
 
Required Skills:
  • Bachelor's degree or equivalent experience.
  • Minimum 5 years of program/project management experience, preferably with large enterprise web projects.
  • Hands-on experience with Google Play Console, App Store Console, Agile, Asana, Slack, MS Office, and project management methodologies.
  • Solid understanding of iOS, Android, and Web technologies, including web content management systems.
  • Strong communication skills, detail-oriented, self-motivated, and a team player with a proven track record in delivering complex global projects.
  • Innovative problem-solving approach, ability to manage multiple projects, and adapt to shifting priorities.
  • Strong collaboration skills with technical and non-technical individuals across the organization.
  • Experience in monthly/quarterly ASO update decks, RTB presentations, and ad hoc share-outs.
 
Experience:
  • 2+ years as a digital project/program manager in a mid to enterprise-size environment.
  • Proven experience in project management or marketing in cross-functional environments.
  • Strong copywriting skills with attention to detail.
  • Ability to adapt to fast-paced, dynamic environments.
  • Excellent communication, collaboration, and problem-solving skills.
  • Self-motivated, detail-oriented, and team-focused with a positive attitude.
  • Experience supporting planning and project management processes.
  • Familiarity with defined processes and governance.
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