Post Covid-19, Digital Commerce and Digital Marketing functions in enterprises need to leverage a Distributed Agile Model to fast-track their Digital and Omnichannel outreach efforts, while enhancing their commerce and customer service portals and applications to address the significant shift in their channel mix since the beginning of the pandemic.
Why Agile, and what does Agile look like for Customer Experience leaders and Digital Marketers? Let’s turn to McKinsey for the definition, “Agile, in the marketing context, means using data and analytics to continuously source promising opportunities or solutions to problems in real time, deploying tests quickly, evaluating the results, and rapidly iterating. At scale, a high-functioning agile marketing organization can run hundreds of campaigns simultaneously and multiple new ideas every week.”
As you would notice from the above, the key themes here are - time to market, being able to deploy at scale, and most importantly - driven by data analytics and insights.
At Intelliswift, we’ve been at the forefront of Agile methodology since it took off in the Silicon Valley in the early 2000’s. Over the years, we’ve successfully adapted Agile model to address:
Digital Marketing and Digital Commerce functions require an intersection of the above. It is in equal part custom development and configuration of web, mobile and digital applications; and business support for running campaigns, promotions, on-tap analytics to provide insights to marketers and business users. As a result of Intelliswift’s intersection of capabilities in these areas, we have been successful in delivering a Distributed Agile Pod model for Digital Commerce and Marketing to Enterprises. We call it the DigiPod™.
The key value our customers experience after implementing our Agile model in their Digital Marketing function is:
“From being distracted and pulled into ten different directions, and losing sight of business priorities, our teams were able to prioritize and focus their efforts on high-value activities and projects – with buy-in from business, complete tasks in bite-sized sprints – thus providing transparency and measurability of the outcomes, and iteratively improve outcomes.” Digital Commerce Lead of a major travel company